Corporate logos are intended to be the “face” of a company. More and more, consumers are judging businesses by their appearance as much as by what they do. They are graphical displays of a company’s unique identity, and through colors and fonts, and images they provide the most important information about a company that allows customers to identify with the company’s core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colors, and design choices in all other business marketing materials.
The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. That is why the most successful companies have worked hard to select the right logo design that communicates a marketing message that will unquestionably stand out from the competition.